Guiding Principles

Georgia-Pacific is part of Koch Industries Inc.

Koch Industries is known for its unique philosophy of Market-Based Management^®.

MBM^® is rooted in the principles of a free market economy and is designed to help employees think and act like principled entrepreneurs as they focus on building competitive advantages for, and adding value to, the businesses in which Georgia-Pacific operates.

Implemented in Koch companies worldwide, MBM^® was developed based on the following beliefs:

• Long-term business success comes only from creating real value for customers and society, not the illusion of value.
• The world is experiencing an unprecedented (and accelerating) rate of change.
• To create value amid this change requires a well founded understanding of what people value and how the world works.
• Throughout history, the framework that leads to the greatest value creation is one based on economic freedom, individual responsibility and the rule of law.
• A market system based on private property and economic freedom has proven to be the most effective and efficient system for creating prosperity and social progress.