Education is key to promoting hygiene. Conscious of poor hygiene standards in some parts of the world, Georgia-Pacific EMEA has conducted a number of campaigns to promote hygiene in deprived areas. Only recently, the Lotus Moltonel® , Lotus Soft Embo® , Nouvelle Soft®, KittenSoft® and Delica® bathroom tissue brands in Belgium, France, Finland, the UK, Ireland and Greece partnered the SOS Children’s Villages initiative to fund the building of sanitary facilities in some of the most poverty-stricken parts of Africa and Madagascar, as well as local schemes in Finland and Greece.