The jury attributed the innovation prize in the non-food category to Aqua Tube for its revolutionary contribution to the bathroom tissue category and its proven immediate commercial success from the start of the launch.
Recently launched in the Belgian market, Georgia-Pacific’s Aqua Tube – the first ever bathroom tissue core that can be flushed, recycled or composted – attracted the jury of experts from the Belgian retail industry in this year’s Golden Gondola awards.
The jury attributed the innovation prize in the non-food category to Aqua Tube for its revolutionary contribution to the bathroom tissue category and its proven immediate commercial success from the start of the launch.
